Advanced Diploma of Marketing and Communication

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Course Overview

Qualification Code: BSB61315 | CRICOS Course Code: 094524E

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Career outcomes:

Job roles and titles may vary across different industry sectors. Upon successful completion of BSB61315, a person could seek employment opportunities in various business and commercial enterprises as:

Marketing director
Marketing strategist
National, regional or global marketing manager
Account Director (Advertising)
Global Account Manager

COURSE DURATION:

78 weeks. Full-time, 20 hours per week.
(15 hours per week of class + 5 hours per week online learning)

This course is only offered as full-time and is not offered part-time or by distance education to International students.

PATHWAYS FOR FURTHER STUDY:

After achieving this qualification candidates may choose to undertake studies at higher education level.

QUALIFICATION AWARDED:

At the successful completion of this course the participant will receive an Advanced Diploma of Marketing and Communication BSB61315. Those students who do not complete this course or who are deemed not yet competent in units will still receive a Statement of Attainment for all units completed.

Entry Requirements:

it is recommended that individuals should:

Have completed all core units in BSB52415 Diploma of Marketing and Communication
Be 18 years of age or over; AND
Have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Course Structure

This qualification is made up of 12 units of competency (3 core units and 9 elective units).

3 Core Units

BSBADV602
BSBMGT616
BSBMKG609

Develop an advertising campaign
Develop and implement strategic plans
Develop a marketing plan

9 Elective Units

BSBFIM601
BSBMGT617
BSBMGT608
BSBINM601
BSBMKG603
BSBMKG607
BSBMKG608
BSBMGT605
BSBINN601

Manage finances
Develop and implement a business plan
Manage innovation and continuous improvement
Manage knowledge and information
Manage the marketing process
Manage market research
Develop organisational marketing objectives
Provide leadership across the organisation
Lead and manage organisational change