Course Overview

Qualification Code: BSB40820 | CRICOS Course Code: 105365J

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.


Sydney, Brisbane

Career outcomes:

Attainment of this qualification may enable the participant to fill positions in opportunities in various business and commercial enterprises as:

  • Public Relations Officer
  • Marketing Officer
  • Marketing Coordinator

Course Duration

52 weeks. Full-time, 20 hours per week

Delivery Mode

• Classroom
• Blended (onshore international students/domestic Students)
• Online (offshore students/domestic students)

Pathways from the Qualification

BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications

Entry Requirements:

it is recommended that individuals should:

  • Be 18 years of age or over; AND
  • Have completed Year 11 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 5.0 or equivalent.

Course Structure

This qualification is made up of 12 units of competency (6 core units and 6 elective units).

6 Core Units

BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG435 – Analyse consumer behaviour
BSBWRT411 – Write complex documents
BSBMKG433 – Undertake marketing activities
BSBMKG439 – Develop and apply knowledge of communications industry

6 Elective Units

BSBMKG440 – Apply marketing communication across a convergent industry
BSBMKG434 – Promote products and services
BSBMKG432 – Research international markets
BSBMKG437 – Create and optimise digital media
BSBCRT411 – Apply critical thinking to work practices
BSBCRT413 – Collaborate in creative processes

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ACN: 085 304 570 | CRICOS Provider Code: 02607G | RTO Code: 91019

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