Qualification Code: 10904NAT | CRICOS Course Code: 105398M
Social media marketing is one of the fastest-growing markets worldwide, putting you at the forefront of the global social media revolution.
Our course will teach you how to become a social media expert and how to successfully develop and implement a social media marketing strategy and implementation plan on numerous social media networks. It will enable you to create and build your own social media marketing portfolio and personal brand to showcase to future employers.
Sydney, Brisbane
International students must be at least 18 years of age and need to demonstrate English language proficiency at IELTS 5.5 or equivalent. It is required that students have obtained a minimum of an Australian Higher School Certificate or equivalent.
65 weeks;
• Classroom
• Blended (onshore international students/domestic students)
• Online (offshore students/domestic students)
Upon completion 10904NAT Diploma of Social Media Marketing graduates may have a pathway into the BSB60520 Advanced Diploma of Marketing and Communication.
A person who has successfully completed imported training package units of competency as part of the qualification may seek credit towards a nationally recognised qualification that includes these units as either core or elective units.
Managerial Roles
Upskilled Roles
Entry Level Roles
This qualification is made up of 11 units of competency (6 core units and 5 elective units).
NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBMKG552 – Design and develop marketing communication plans
BSBMKG555 – Write persuasive copy
BSBPMG430 – Undertake project work
Business Institute of Australia (BIA) supports the national policy of recognition of qualifications and Statements of Attainment issued by other Registered Training Organisations (RTO). An application can be made for RPL/CT when the student believes that they have already attained the necessary skills and competencies elsewhere. An RPL application form is available upon request. The student will be required to provide documentation to support their application. Successful RPL/CT may result in the reduction of the course duration applied for.
Depending on the mode of delivery and student cohort (onshore international, onshore domestic or offshore international) this course is delivered in a combination of classroom and online learning, or entirely online and contains practical sessions, research, and project work. Students are required to attend scheduled classes, study online, and complement their studies with self-paced learning in their own time.
