Course Overview

Qualification Code: 10904NAT | CRICOS Course Code: 105398M

Social media marketing is one of the fastest-growing markets worldwide, putting you at the forefront of the global social media revolution.

Our course will teach you how to become a social media expert and how to successfully develop and implement a social media marketing strategy and implementation plan on numerous social media networks. It will enable you to create and build your own social media marketing portfolio and personal brand to showcase to future employers.

Entry Requirements:

International students must be at least 18 years of age and need to demonstrate English language proficiency at IELTS 5.5 or equivalent. It is required that students have obtained a minimum of an Australian Higher School Certificate or equivalent.

Course Duration:

52 weeks; 36 weeks of tuition and up to 16 break weeks.

Social Media Sites

Delivery Mode

• Classroom
• Blended (onshore international students/domestic students)
• Online (offshore students/domestic students)

Pathways for further study:

After achieving this qualification, you may undertake one of the following Advanced Diploma Qualifications
Advanced Diploma of Business
Advanced Diploma of Marketing and Communication

Social Media Careers

Managerial Roles

  • Marketing Director/Manager
  • Digital and Social Media
  • Marketing Manager
  • Digital / Social Media Strategy
  • Manager
  • Marketing Manager

Upskilled Roles

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist
  • Community Manager

Entry Level Roles

  • Digital / Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant

Course Structure

This qualification is made up of 8 units of competency (5 core units and 3 elective units).

5 Core Units






Plan, implement and manage blog and content marketing

Plan, implement and manage mainstream social media marketing strategies

Plan, implement and manage niche social media marketing strategies

Establish and build a strong personal brand in social media

Plan, implement and manage email marketing

3 Elective Units




Interpret market trends and developments

Design and develop an integrated marketing communication plan

Undertake project work

Recognition of prior learning

Business Institute of Australia (BIA) supports the national policy of recognition of qualifications and Statements of Attainment issued by other Registered Training Organisations (RTO). An application can be made for RPL/CT when the student believes that they have already attained the necessary skills and competencies elsewhere. An RPL application form is available upon request. The student will be required to provide documentation to support their application. Successful RPL/CT may result in the reduction of the course duration applied for.

Training and assessment

Depending on the mode of delivery and student cohort (onshore international, onshore domestic or offshore international) this course is delivered in a combination of classroom and online learning, or entirely online and contains practical sessions, research, and project work. Students are required to attend scheduled classes, study online, and complement their studies with self-paced learning in their own time.

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ACN: 085 304 570 | CRICOS Provider Code: 02607G | RTO Code: 91019

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