Course Overview

Qualification Code: 10904NAT | CRICOS Course Code: 105398M

Social media marketing is one of the fastest-growing markets worldwide, putting you at the forefront of the global social media revolution.

Our course will teach you how to become a social media expert and how to successfully develop and implement a social media marketing strategy and implementation plan on numerous social media networks. It will enable you to create and build your own social media marketing portfolio and personal brand to showcase to future employers.


Sydney, Brisbane

Entry Requirements:

International students must be at least 18 years of age and need to demonstrate English language proficiency at IELTS 5.5 or equivalent. It is required that students have obtained a minimum of an Australian Higher School Certificate or equivalent.

Course Duration:

52 weeks; 36 weeks of tuition and up to 16 break weeks.

Social Media Sites

Delivery Mode

• Classroom
• Blended (onshore international students/domestic students)
• Online (offshore students/domestic students)

Pathways for further study:

A person who has successfully completed imported training package units of competency as part of the qualification may seek credit towards a nationally recognised qualification that includes these units as either core or elective units.

Students who successfully complete the qualification may wish to further their academic career and enrol in Diploma/Advanced Diploma or Degree level qualifications in areas such as Marketing, Public Relations, Advertising or Media and Communications.

Social Media Careers

Managerial Roles

  • Marketing Director/Manager
  • Digital and Social Media
  • Marketing Manager
  • Digital / Social Media Strategy
  • Manager
  • Marketing Manager

Upskilled Roles

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist
  • Community Manager

Entry Level Roles

  • Digital / Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant

Course Structure

This qualification is made up of 9 units of competency (6 core units and 3 elective units).

6 Core Units

NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy

3 Elective Units

BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBPMG430 – Undertake project work

Recognition of prior learning

Business Institute of Australia (BIA) supports the national policy of recognition of qualifications and Statements of Attainment issued by other Registered Training Organisations (RTO). An application can be made for RPL/CT when the student believes that they have already attained the necessary skills and competencies elsewhere. An RPL application form is available upon request. The student will be required to provide documentation to support their application. Successful RPL/CT may result in the reduction of the course duration applied for.

Training and assessment

Depending on the mode of delivery and student cohort (onshore international, onshore domestic or offshore international) this course is delivered in a combination of classroom and online learning, or entirely online and contains practical sessions, research, and project work. Students are required to attend scheduled classes, study online, and complement their studies with self-paced learning in their own time.

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ACN: 085 304 570 | CRICOS Provider Code: 02607G | RTO Code: 91019

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