10904NAT Diploma of Social Media Marketing Pathway to BSB60520 Advanced Diploma of Marketing and Communication
CIRCOS CODE: 105398M
Students who enroll into the package of courses understand that they are required to complete an additional two (2) Electives within the 10904NAT Diploma of Social Media Marketing. The combination of Electives meets, upon successful completion, the entry requirements into the BSB60520 Advanced Diploma of Marketing Communication.
Social media has continued to revolutionise the marketing landscape over the past decade and is now an essential component for all organisations. The world’s first and only formal qualification in social media marketing, 10904NAT Diploma of Social Media Marketing is the qualification you need to accelerate your career by immediately applying your social media marketing skills to your chosen business or organisation.
Why study Social Media Marketing?
- Receive a formal qualification
- Accelerate your career
- Land your dream job
- Become an industry leader
- Stand out from the crowd
- Join a fast-paced, exciting industry
- Earn a salary premium
- End-to-end social media education
Benefits of Social Media:
- Reach a huge, global audience
- Pinpoint your exact target market
- Improve brand loyalty
- Measure results and increase ROI
- Convert leads into paying customers
- Increase website traffic and engagement
- Drive website traffic
- Collect reviews and customer insights
- Boost search engine rankings
- Improve customer service
Social Media Careers
This qualification is suitable for marketers of all levels of experience as the Diploma will take you through all of the key elements of social media marketing. Get ahead and stand out from the competition with a qualification that formalises your skills.
Entry Level Roles
($60-$75k+ Salary)
- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
Upskilled Roles
($75-$90k+ Salary)
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
Managerial Roles
($90-$200k+ Salary)
- Marketing Director/Manager
- Social Media Manager
- Social Media Strategy Manager
- Marketing Manager
• Students must be at least 18 years of age,
• English language proficiency at IELTS 5.5 or equivalent (International Students),
• Obtained a minimum of an Australian Higher School Certificate or equivalent.
• Sydney
• Brisbane
65 weeks
• Classroom
• Blended (onshore international students/domestic students)
• Online (offshore students/domestic students)
What You Will Learn In The Diploma Of Social Media Marketing:
- NAT10904001 – Plan, implement and manage content marketing
Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.
- SIRXMKT006 – Develop a social media strategy
Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.
- NAT10904002 – Plan, conduct and optimise organic social media marketing
Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.
- NAT10904003 – Plan, manage and optimise paid social media advertising campaigns
Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.
- NAT10904004 – Establish, build and leverage a personal brand on social media
Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.
- NAT10904005 – Plan, implement and manage social media conversion strategies
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.
+ 5 Elective Units
- BSBMKG541 – Identify and evaluate marketing opportunities
- BSBPMG430 – Undertake project work
- BSBMKG542 – Establish and monitor the marketing mix
- BSBMKG555 – Write persuasive copy
- BSBMKG552 – Design and develop marketing communication plans
Learning outcomes:
- Review and evaluate the existing business, operational and marketing strategies and their applicability to social media.
- Understand the benefits of each social media channels and how to use these channels to benefit of the organisation
- Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals.
Social Media Facts and Statistics:
- More than 4 billion people worldwide now use social media.
- An average of 2 million people sign up to social media channels every day. (Source: WeAreSocial – October 2020 Statshot)
- Facebook has 2.7 billion monthly active users. (Source: WeAreSocial – October 2020 Statshot)
Pathway for Further Study
Upon completion 10904NAT Diploma of Social Media Marketing graduates may have a pathway into the BSB60520 Advanced Diploma of Marketing and Communication.
A person who has successfully completed imported training package units of competency as part of the qualification may seek credit towards a nationally recognised qualification that includes these units as either core or elective units.